Your website is up, functional, and looks good. You look at it with a lot of satisfaction until you see statistics. Suddenly it occurs to you … you need visitors. Not just any visitors will do, you really need to target interested visitors. What better way is there than to hire a search engine optimization agency?
Search engine optimization is not performed by search engine optimization specialists that hold secrets protected by a mysterious society. Search engine optimization is about relevance and quality. How relevant is your website? Does this provide new, useful, quality content? Does anyone link to it? Why do people need to link to your site?
Relevance is often determined by Wordage. The first objective of your selected SEO company should be to optimize the content of your page. Just talking, they need to increase keyword density and key phrases while ensuring that Wordage is formatted correctly and that the site does not seem to be "keyword spamming".
Paragraphs will be altered (yet not removed), title tags improved, image tags added or modified, and user/robot navigation enhanced. From that time forward, links will be the name of the game. Google puts heavy emphasis on links. It is their belief that a website with more websites linking to it will provide higher quality content. Usually, they are correct in this assumption. Therefore, your SEO should provide multiple ways to improve your link population.